Anyone thinking of starting a business in Nigeria needs to consider the future, and how the internet will transform industry in the country. This is already one of the leading nations in Africa when it comes to online penetration, and it will be a hugely important market in the years ahead.
The gaming industry is already starting to become more successful in Nigeria, and it will soon reach a point at which the market is saturated with powerful corporations. Now could be the perfect time to pre-empt this and open a gaming studio start-up in the country.
Top Gaming Studios in Nigeria to Replicate
It’s always a good idea for business owners to look at some of the best in the industry and see what’s worked for them. In Nigeria, there are plenty of studios that have found success in recent years, and start-ups can attempt to follow in their footsteps.
Maliyo Games is one of the best-known companies in the region. It found success as an early pioneer in the smartphone gaming industry, having first emerged onto the scene in 2012. Some of the studio’s most famous mobile games include Aboki Run, Okada Ride, and Whot King. The most noticeable thing about these titles is that they are clearly geared to the African market. This has helped them to endear themselves to people in the region.
ChopUp Games opted for a similar approach. The studio has been in business since 2013 and has been responsible for popular mobile games like Danfo, Ebola Strike Force, and The Legend of Ibile. Some other names that many people are aware of include Kuluya Games and Bisonplay. There are numerous success stories already, but there’s still plenty of room for new studios to come in and compete.
Focus on Mobile and Casino Games
In the Nigerian and wider African markets, most people access entertainment from the mobile. Therefore, any start-up that wants to succeed needs to focus on producing mobile games similar to the ones made by the top companies that already operate in the region.
The online casino industry is another area that is starting to blow up in Nigeria, and studios that make casino games could flourish in the years ahead. Along with slots, online casino crash games are hugely popular with players in Africa. These are pick-up-and-play style offerings that take little time investment and can easily be played from mobile. They are designed to appeal to cryptocurrency enthusiasts., meaning that they could be massive in Africa where interest in future currencies is high.
It’s only a matter of time before the internet spreads across the nation and all Nigerians have access to it. At that point, there will be a huge influx of businesses trying to take advantage of this growing market. That’s why businessowners need to move now and open start-ups before the gaming industry becomes saturated.
The wise move for online casino game studios in Nigeria now would be to replicate what’s worked in the mobile industry and introduce new games that appeal to people in the region. Many of the online casinos currently operating in Nigeria are international brands with western offerings. There’s clearly a gap in the market for content that’s geared towards players here.
