Thursday , September 24 2020

Apple Cuts Production Orders For All 3 New Iphone Models: WSJ

NEW YORK – IPhone maker Apple Inc has cut production orders in recent weeks for all three iPhone models launched in September, the media reported on Monday.

There is a lower-than-expected demand for the new iPhones.

Apple’s decision to offer more models has made it more difficult to anticipate the number of components and handsets the company.

Apple shocked investors a few weeks ago with a lower-than-expected sales forecast for the Christmas quarter, prompting certain suppliers to issue warnings that pointed to weakness in new iPhone sales.

Forecasts have been particularly problematic for iPhone XR with Apple cutting its production plan by up to a third of the nearly 70 million units.

Some cuts for suppliers had been put in place to curb what they are asked to produce between September and February, the media said.

As recently as last week, Apple informed several suppliers that it lowered its production plan again for iPhone XR, said the report.

The company started selling its latest phone generation, the iPhone XS and XS Max, in September and the XR model in October.

Apple did not respond to a request for comment outside regular business hours.

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