Do you currently work in the advertising sector and feel a degree of pride when you see your clients reap the rewards of the marketing campaigns that roll out for them? Are you incredibly well-versed and knowledgeable when it comes to journalism and media advertising? If so, then why not seek to start your very own PR firm? Doing so could be the action that takes your career from run-of-the-mill marketer to market-leading public relations professional.


To see what you need to do to start a PR firm, make sure to check out the step-by-step guide below.

1. Gain as much experience as you can in the PR industry

You may have spent time as a professional marketer, but that doesn’t mean that you are particularly well suited to the public relations sector. PR is a type of advertising that is different from all the rest. It requires a certain temperament and skill set, and it’s essential that you try your hand at it before you even consider starting your own firm in it.

2. Network with a range of professionals

PR is one of those industries in which networking is absolutely pivotal. If you don’t branch out and get in touch with as many reporters, TV presenters, radio hosts, show producers, and print journalists as you can, you won’t stand any chance whatsoever of being able to expose your clients in the way they want and need to be exposed.

Public-facing professionals aren’t the only people you could fill your PR network with, however. You should also harness relationships with lawyers, clinical psychologists, and advertising executives, too. By doing so, your clients will stand a better chance of having the best public image possible.

3. Develop your unique brand of PR

Successful PR firms are able to develop their own unique brand and, as a result, stand out from the crowd. By doing this, you will sell yourself to a specific kind of client… a client who will then tell others like themselves of your capabilities, which will then result in even more business coming your way going forward.

To develop your unique brand of PR, you should focus on tailoring your services around a certain caliber of client. Well, you aren’t going to attract Hollywood movie stars to your PR firm if you focus solely on marketing for low-budget, B-movie actors, are you? In order to market the unique brand of PR that you develop, you should consider writing a book about your approach to advertising and marketing. This piece of writing should divulge all of your trade secrets, but it should include enough of your ideas so that potential clients can get a taste for the kind of service that you offer. The more professional this book looks when published, the better your chance of attracting high-end clients will be. Make sure, then, that you head to a professional publisher right away!

4. Set up an office space

A lot of your work will be done away from the office (on television studio sets, for instance), but that doesn’t mean that you shouldn’t set up a space from which you can work and trade from. With an office space, your clients will know where to find you whenever they are need of your expertise. What’s more, with an office, you will give your firm an image and, as you probably already know, image is everything in the world of public relations.

In order to be able to afford your dream office space, first and foremost, you’re going to have to get your personal finances in order. No commercial landlord is going to trust you with their estate if you haven’t got a clean slate when it comes to your finances, so it’s important that you straighten everything out as soon as you can. Even if this means taking out a long term loan to pay off your short-term debt problems, don’t hesitate in doing so — click here to find comprehensive information regarding the matter of taking out unsecured loans.

If it’s your dream to start your own PR firm, then taking the advice laid out above is paramount to your professional success. You must gain as much experience as you can in the PR industry, network with a wide range of professionals, develop your unique brand, and set up an office space that says everything it possibly can about you. Do all of that, and you’ll own your own firm in no time.