Apple TV is reportedly looking to expand its sports offering by landing a media rights deal for the Premier League.
Sky Sports and BT Sport could lose Premier League TV rights, with the tech giant ready to muscle in to take over the coverage, forcing fans into paying for another subscription.
The Premier League could be heading to a new broadcasting service in 2025.
According to Yardbarker, the tech giant is lining up a huge bid for the streaming rights to a range of football matches in England that would see it compete with Amazon, Sky Sports and BT.
The rights under consideration would allow Apple TV to show not only the Premier League but also any match run by the English Football League, according to Bloomberg.
Last year, the streaming service made a major splash in the sports content wars when it finalized a 10-year deal for MLS broadcast rights for $2.5 billion.
In today’s television game, content is king, and sports are one of the best options for consistently new content that also brings a dedicated fan base with it.
The English Premier League is one of the most famous soccer leagues not just in Europe, but the entire world.
The league boasts some of the most valuable sports franchises on Earth, including Manchester United, Manchester City and Chelsea.
Sportsmail previously revealed that Apple was looking to increase its live football coverage after dipping its toe into the Premier League with a documentary about the European Super League – and it now wants the live rights too.
This would see Apple rival Amazon in a battle for the streaming rights as the tech giants see the English football market as a key area to expand into.
Amazon Prime already has exclusive rights to two rounds of Premier League matches a season, showing two games a season in a deal which is reportedly worth £30 million. It also secured rights to Champions League matches this season.
This deal runs out until 2025, when Apple would look to obtain rights for Premier League fixtures and provide competition to Amazon, BT and Sky.
