The Confederation of African Football (CAF) raised about $75m as revenue from the just concluded 2023 African Nations Cup (AFCON) hosted by Cote D’Ivoire.
According to GlobalData, a London-based market research firm, it’s projected that CAF will generate approximately $75 million in sponsorship revenue from the just concluded AFCON.
The tournament featured 17 sponsored partners which include 1×Bet, Orange, and Unilever with TotalEnergies as the title sponsor,
In the fiscal year 2021-2022, CAF’s overall revenue reached $103.6 million. The sponsorship funds derived from competitions contributed significantly to this total, generating an impressive cumulative revenue of $79.8 million.
This marked a notable increase of $3.6 million compared to the previous year’s sponsorship funds.
