…as new investments fuels job creation, creative boom

Edo State Commissioner for Arts, Culture, Tourism and Diaspora Affairs, Hon. Uyi Malaka has said that Edo State is experiencing a surge in international hotel brands because the state is significantly unique. She outlined several factors driving this influx, including the positive impact on job creation and the creative industry.

The commissioner revealed this in a recent statement during her discussion on the topic, “The Edo Hospitality Industry and Success Story” in the “Doing Business in Edo”, a television programme on Edo Broadcasting Service (EBS) in collaboration with the Edo State Investment Promotion Office (ESIPO).

According to Uyi Malaka, Edo has witnessed a remarkable increase in its hospitality sector, with the number of licensed outfits jumping from 725 in 2021 to 1,386 by the end of 2023. This translates to significant job creation, with each new establishment estimated to provide direct employment for 20 individuals. The commissioner emphasized, “This influx shows there’s something significantly unique about Edo State that attracts these international brands.”

Responding to the question on policies that are available which can attract investments, she noted that the ministry plays a crucial role in attracting investment through its robust policy framework. Policies like the anti-cultural policy, tourism policy, heritage policy, and entertainment policy which she said the ministry has put in place to create a stable and predictable environment for businesses.

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The commissioner stated, “Our core mandate is policy formulation, and we’re committed to providing investors with clear guidelines and support. It is important to mention that hospitality businesses are not heavily taxed because we believe they should be given the opportunity to establish themselves before being subject to taxation. Once they have settled in successfully, they will likely have sufficient funds to meet their tax obligations.”

She added that Edo is actively positioning itself as a hub for the creative industry in Nigeria. “The establishment of a film project last year, requiring 70% of production to take place within the state, is a clear example of this commitment. This initiative not only creates jobs but also fosters local talent and showcases Edo’s cultural richness,” she noted.

Looking ahead, the commissioner noted that the influx of international hotels and the focus on the creative industry paint a promising picture for Edo’s future. With a supportive policy environment, job creation opportunities, and a thriving creative scene, the state is poised to attract further investment and establish itself as a major player in Nigeria’s tourism and cultural landscape.

The “Doing Business in Edo” which is a weekly programme on Edo Broadcasting Service (EBS) was anchored by Obofoni Alufohai. The television segment of the programme is aired on Tuesdays at 11am while the radio phone-in segment is aired on Thursdays at 3pm.