Chelsea has unveiled a new partnership, announcing that Malta-based bookmaker Betway will be their new Official European Betting Partner.
The agreement will see Betway’s logo prominently displayed around Stamford Bridge during all domestic fixtures. The sportsbook will also team up with Chelsea to promote safer gambling practices through various training and initiatives.
Chelsea joins a growing list of Premier League clubs that have signed deals with Betway, including Arsenal, AFC Bournemouth, Brighton & Hove Albion, Nottingham Forest, Manchester City, and West Ham United.
Casper Stylsvig, Chelsea Football Club’s Chief Revenue Officer, expressed enthusiasm about the new alliance: “We are delighted to welcome Betway as our Official European Betting Partner. Their dedication to creating engaging and memorable experiences for fans aligns seamlessly with our values at Chelsea.
This partnership will provide our supporters with unique opportunities to connect with the club, including interactions with current and former players, VIP hospitality, and exclusive behind-the-scenes access. We anticipate a successful and exciting collaboration with Betway in the years ahead.”
