Julius Berger Nigeria Plc has again won top value rating as Nigeria’s Most Valuable Brand in the Building and Construction Services Category at the Top 50 Brands Nigeria Awards 2023.
At a ceremony to unveil the Top 50 Business Brands in Nigeria in Lagos, Julius Berger for the eighth consecutive time retained its leadership position in the country’s engineering construction sector in recognition of its outstanding and trustworthy quality, brilliant innovativeness and operational best international standards and practice in the building and construction industry.
Nigeria’s most dependable and innovative engineering construction company, Julius Berger Nigeria Plc emerged the 2023 winner in the building and construction sector, notching up a +3 (YoY) to again best its own previous brand performance record in the previous 2022 ratings.
Chief Executive Officer of Top Brands Nigeria, Mr. Taiwo Oluboyede, in a congratulatory statement said, “We are delighted to announce that Julius Berger Nigeria Plc has once again (for the 8th consecutive time) emerged the top brand (for the engineering construction and building sector) at the 2023 TOP 50 BRANDS NIGERIA evaluation. On behalf of the Advisory Board and Management, we extend our sincere congratulations.
“This achievement exemplifies Julius Berger’s remarkable success and unwavering dedication to delivering on its promise to consumers. Through the implementation of the Brand Strength Measurement (BSM), our evaluation process has conclusively demonstrated that your (Julius Berger) brand has effectively captured the hearts and trust of the Nigerian market.”
Speaking also in his opening remarks at the brands ratings event, Oluboyede congratulated Julius Berger Nigeria Plc and other sectoral winners, declaring, “Today, these are the best brands in Nigeria.”
Other winners at the 2023 BRANDNIGERIA TOP50BRANDS Award included the Dangote Group, Access Bank, Coco-Cola, United Bank for Africa, Oando Plc, Multichoice, Toyota, AirPeace, AIICO Insurance, MTN, Airtel, GTCO, Fidelity Bank, Unilever, GLO, Zenith Bank, Ecobank, Nestle, Total energies, Guinness, Nigeria Breweries, Channels Television, etc.
The CEO of Top Brands Nigeria, drivers of the #TOP50BRANDSNIGERIA awards, said the Brand Strength Measurement (BSM) ratings of nominated companies are determined by their consistency of corporate vision and mission, professional reliability, individual brand identity, client retention and expansion, quality values, market category leadership, as well as a brand’s diversification activities and productivity. Other BSM assessment considerations include innovation, national spread, online engagement and a brand’s corporate social responsibility and environmental consciousness and engagement.
“This is the objective measurement and merit-driven outcome of the annual brand research endeavour, where we evaluate a brand’s ability to deliver on its promise to its customers or clients who consume its products and services from the customers’ point of view,” he said.
Among many other fine technical qualities of Julius Berger, Oluboyede said the company places emphasis on the deployment of progressive construction methods and innovative technologies, including, for example, its novel cold recycling methodology which has brought a new and revolutionary engineering construction dimension at the company’s Abuja-Kano Road project, to achieve sustainable and value-driven solutions. He said the scope of Julius Berger’s operations covers “all areas of construction including the pre and post phases”, clarifying further that “the company’s success is built on the strategy of having vertically integrated operations with its subsidiaries, which improve efficiency and timelines of project execution”.
“Julius Berger is a brand that is unmistakably recognized throughout Nigeria, a brand that has built a track record of delivering the highest level of performance and a brand synonymous with quality and reliability,” he said.
Oluboyede said Julius Berger Nigeria Plc is living up proactively and positively to its vision to be Nigeria’s most dynamic construction company and its mission to “seize opportunities for both our company and the country…work with dedication to maintain our clients’ trust…operate with a holistic approach and a solutions-driven mindset”.
Speaking to newsmen on the telephone with regard to the 2023 construction sector leadership award, Julius Berger’s Executive Director of Administration, Alhaji Zubairu Ibrahim Bayi, appreciated the BrandNigeria organization for “this valuable award, and for the objectivity that has continued to define the ratings, keeping the nominations and final awards only merit-driven”.
